I remember writing my first sales plan when I was hired for my first sales management role and all I had on my mind was increasing revenue year on year by selling more computers to the same customers. Easy! Well not really because I didn’t really think about competition, the declining price of a new computer system, new markets to focus on, let alone metrics to measure against!

Most businesses write a business plan once, usually because the bank asked for one to approve an overdraft.

But very few businesses write an annual sales plan to align with market growth and business goals.

A sales plan isn’t a document you create once and file away. It’s your roadmap. It defines where you’re going, how you’ll get there, and who’s responsible for what.

• Without one, you’re leaving growth to chance.
• With a sales plan, you’re driving performance through focus, accountability, and measurable action.

On victors.nz/articles, I’ve shared insights on how to create an effective sales strategy and align your team around it, from pipeline management and sales playbooks to lead and lag indicators that track real progress.

If you’re entering 2026 without a clear sales plan, now’s the time to build one.

• Your business plan got you approved by the bank.
• Your sales plan will get you approved by the market.

#SalesLeadership #SalesStrategy #SalesPlan #VictorsLeadershipConsulting #B2BSales #SalesGrowth #SalesCoaching

https://www.youtube.com/@Steve-Victor