You Don’t Lose Deals Because of Logic.
You Lose Them Because of Emotion.
As sellers, we think we’re being rational — but in high-pressure moments, it’s often emotion running the show.
Here are 7 disruptive emotions that silently kill deals (and careers) — and how to rise above them:
1. Fear – of rejection, of pushing too hard, of losing the deal.
Solution: Trust your process. Courage builds influence.
2. Doubt – second-guessing your price, your value, your worth.
Solution: Anchor in real outcomes. Evidence beats insecurity.
3. Frustration – when deals stall or buyers ghost.
Solution: Breathe. Reframe. Get curious instead of reactive.
4. Desperation – chasing instead of leading.
Solution: Remember your power. You’re the solution, not a beggar.
5. Ego – trying to win the argument, not the deal.
Solution: Stay focused on the outcome, not being right.
6. Resentment – taking buyer tactics personally.
Solution: Detach. This is business, not a therapy session.
7. Impatience – rushing the process and skipping steps.
Solution: Slow down to speed up. Discipline creates momentum.
Mastering these emotions is the real edge in sales.
You can know your playbook, pricing, and pitch — but if you lose your head, you’ll lose your leverage.
Emotional discipline is a sales superpower.
Build it. Practice it. Protect it.
https://youtu.be/zPZDqR0hPIk
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