Too many sellers make the mistake of negotiating to win the deal — instead of winning the deal before they negotiate.

Here’s the truth:

If you haven’t already won the buyer’s mind and trust, you're not negotiating — you’re discounting.

Here’s what I mean:

Win First means:

1. You’ve proven the value
2. You’ve aligned your solution to their needs
3. You’ve built a champion
4. They believe YOU are the vendor of choice

Now you're in a position of strength.

Negotiate too early and:

1. You lose credibility
2. You create unnecessary objections
3. You anchor on price instead of value.

When price becomes the focus before value is clear, you’re chasing — not closing.

The best sellers I’ve coached follow this sequence:

1. Solve the problem
2. Prove your worth
3. Secure verbal alignment

Then — and only then — negotiate on terms

This mindset shift changes everything.

You go from just another option to the only choice that makes sense.

Want to stop giving away margin and start negotiating from a position of confidence?

Win the deal first. The rest becomes easier.

#SalesLeadership #SalesNegotiation #ValueSelling #CloseTheDeal #B2BSales #SalesProcess #WinThenNegotiate

https://youtu.be/nsWSHkmR6PU