“We could actually do with hiring a sales person. We have developed some clever software (or products or services) and we have successfully sold this software to businesses. We could actually sell to more customers if we had a sales person.”
Hmmm.
Why sell to new customers?
- Your existing customers are only your customers until your competitor claims them.
Why do your existing customers use your software or product?
- You need to understand the value your customers currently gain from investing in your software and tell this story to your prospective new customers.
What outcomes does your software or product provide to a prospective customer?
- Ask your existing customers. Don’t guess.
I have these kinds of conversations most weeks and this is ground-zero for sales.
Know why your customers buy your products and services.
If you need help defining your sales strategy and plan then I can help you.
YouTube https://www.youtube.com/@Steve-Victor
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