Going back a few years now, I had seen sales leaders come and go in organisations where I was a budding sales person.

I liked some sales leaders and dis-liked the odd one too. I now know what it came down to.

It’s not just about hitting the sales number.

It’s about creating the environment where hitting the sales number becomes inevitable.

Too often, businesses see the Sales Leader as the “pipeline police”, checking deals, chasing forecasts, running reports. But the best Sales Leaders do far more than that.

They:

🔥 Coach people to think strategically, not just reactively

💡 Translate data into direction by turning CRM noise into focus

🤝 Build culture where accountability and energy thrive side-by-side

⚙️ Champion technology and process ensuring tools serve the team, not slow them down.

Great Sales Leaders balance pressure with purpose.

They set clarity, not chaos.

They empower, not enforce.

So, here’s my challenge this week:

If you lead a sales team, are you managing the number, or leading the people who deliver it?

And if you’re a business leader, do you have someone driving sales performance, or just reporting it?

Because when you get the right Sales Leader in place, everything changes.

#SalesLeadership #SalesCulture #SalesStrategy #LeadershipDevelopment #VictorsLeadershipConsulting

https://www.youtube.com/@Steve-Victor