As sales leaders, we are constantly striving to meet and exceed our targets. But in the pursuit of success, it’s crucial to remember the age-old adage: “Under promise and over deliver.” This principle is not just a strategy; it’s a mindset that can transform our relationships with clients and drive sustainable growth.
Why Under Promise?
Setting realistic expectations is the foundation of trust. When we promise less, we create a buffer that allows us to exceed those expectations. This approach minimises the risk of disappointment and builds credibility. Clients appreciate honesty and transparency, and by under promising, we demonstrate our commitment to delivering quality results without overhyping our capabilities.
The Power of Over Delivering
Exceeding expectations is where the magic happens. When we go above and beyond, we create memorable experiences for our clients. This could be through delivering a project ahead of schedule, providing additional value, or offering exceptional customer service. Over delivering not only delights clients but also fosters loyalty and encourages repeat business. It’s about consistently adding value and showing clients that we are invested in their success.
Building Long-Term Relationships
In the competitive world of sales, long-term relationships are invaluable. By under promising and over delivering, we build a reputation for reliability and excellence. Clients are more likely to refer us to others and become advocates for our brand. This approach also helps in managing client expectations and reducing stress for our teams, as we are not constantly scrambling to meet unrealistic promises.
So in Conclusion
As we navigate the complexities of sales, let’s embrace the principle of under promising and over delivering. It’s a powerful strategy that builds trust, enhances client satisfaction, and drives long-term success. Remember, it’s not just about closing deals; it’s about creating lasting relationships and delivering exceptional value.
www.victors.nz +64 21 504 186 steve@victors.nz
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