In sales, time is your most valuable, non-renewable resource. The top performers aren’t just better closers, they’re masters of time discipline.

Here are the practices that separate the good from the great:

• • Master the clock → Build time discipline that drives consistent execution.
  • Protect the Golden Hours → Prioritise income-generating activity when buyers are most engaged.
  • Know your worth → Calculate the value of your time to make sharper decisions.
  • Practice Me Management → Lead yourself before you can lead others.
  • Tackle de-railers and disruptors → Keep momentum when distractions hit.
  • Beat the 3Ps (Procrastination, Perfectionism, Paralysis) → Take action over hesitation.
  • Use High-Intensity Activity Sprints → Short bursts of focused selling to explode productivity.
  • Control your attention → Hyper-focus on high-impact activities.
  • Ruthlessly prioritise → Not everything matters—find what does.
  • Learn to say no → Build your Do-Not-Do List.
  • Delegate and let go → Free yourself for the work only you can do.
  • Start and end strong → Lock in daily habits that create consistency.
  • Use “Top Rocks” task management → Put the big priorities in first.
  • Plan your sales day → Don’t let the day plan you.
  • Avoid wasted time on no-shows → Confirm, qualify, and protect your calendar.
  • Tame your inbox and CRM → Less admin, better outcomes.

Sales success isn’t about working harder—it’s about working smarter with time.

Which of these time disciplines do you struggle with most?

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