Most organisations still treat technology as something to “bring in later” once the strategy is set.
If you don’t have tech-fluent leadership at the top, your strategy will always lag behind.
Technical talent often hits a ceiling because moving into leadership often means leaving the technology behind. The result;
- A leadership team that can talk about AI… but can’t execute.
- A sales team that buys tools… but doesn’t build leverage.
Here’s what I’m seeing in the field:
- Sales teams drowning in tools but starving for insights.
- Leaders making CRM or AI decisions without understanding the workflow impact.
- Organisations treating "technology" like a cost instead of a competitive weapon.
This has to change.
If you want your pipeline, forecasting, and customer experience to improve, you need people in leadership who:
- Understand systems
- Partner with data teams
- Can translate business strategy into technology enablement
- Know how to lead hybrid human/AI teams
Technology IS sales strategy.
- Sales strategy IS technology.
- You can’t separate them anymore.
Does your leadership team have enough genuine tech capability at the table?
#SalesLeadership #TechLeadership #SalesStrategy #AI #CX #Pipeline
