You've been working on that email for 15 minutes.
You've rewritten the subject line 4 times.
You don’t need more information.
You need to take action.
I see this all the time in sales…
The email gets rewritten 4 times.
The contact gets second-guessed.
The timing never feels “right.”
So it sits in drafts. Forever.
Here’s the reality
The best decision-makers in the world don’t wait for perfect.
Colin Powell’s 40–70 Rule:
• If you have 40–70% of the information → act
• Less = guessing
• More = you’ve waited too long.
Jeff Bezos’ Two-Way Door:
• Most decisions in sales are reversible.
• Send the email. Make the call. Adjust if needed.
And the data backs it up…
Reaching out within minutes makes you dramatically more likely to convert than waiting.
How much information do you need before reaching out to a new prospect?
#Sales #SalesLeadership #B2BSales #DecisionMaking #Execution #SalesTips #Prospecting
