- Great benefits - free health, trauma, life and income protection insurance!

- Challenging and interesting work.... does this mean I will need the benefits to do the job?

I was scrolling through a few roles on Seek this week and they reminded me:

- Everyone is hiring.

 - Very few are hiring well.

Most ads focus on:

- Responsibilities

- Requirements

- Perks

But miss the only thing that matters:

+ Why should I take this role, right now?

+ When should you hire?

Too many businesses hire too late when pipeline is under pressure and results are slipping.

That’s not growth hiring. That’s damage control.

Great businesses hire early, based on:

- Pipeline coverage

- Conversion trends

- Team capacity

What should your job ad include?

+ If you want A-players:

+ The mission (what success looks like)

+ The problem (what needs fixing)

+ The opportunity (why now)

+ The expectations (how they’re measured)

+ The reality (be honest)

Top talent don’t apply. They evaluate.

If your ad looks like everyone else’s…You’ll attract the available, not the best.

Question:

When did you last rewrite a job ad to sell the opportunity?

YouTube https://www.youtube.com/@Steve-Victor

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