Too many salespeople confuse “activity” with “progress.”

Sending a few emails, leaving a voicemail, and then crossing your fingers?

That’s not a sales cadence. That’s wishful thinking.

A true sales cadence is intentional. It’s structured, and it reflects the reality that buyers are BUSY, not necessarily uninterested.

Here’s the daily cadence framework I use and coach others on:

Day 1: Personalised email + LinkedIn connect + short business message

Day 2: Follow-up email with value (not a sales pitch!)

Day 3: Phone call + voicemail

Day 5: Send relevant article, case study, or customer story

Day 7: Call again (no voicemail this time)

Day 10: “Breakup” email — polite, direct, and professional

Key tips to make your cadence work:

• Mix your mediums: Use email, phone, LinkedIn, even SMS if relevant.
• Lead with value: Show them WHY they should care. Every touchpoint should teach them something new.
• Track and optimise: If it’s not getting replies, change the message or the timing. Don’t just rinse and repeat.
• Be human: Cadence should feel like conversation, not automation.

Consistency wins. Cadence creates momentum. And the reps who follow through with discipline are the ones closing deals, not chasing ghosts.

If you’re struggling to get responses, maybe it’s time to revisit your cadence.

#SalesCadence #SalesLeadership #SalesTips #B2BSales #SalesStrategy #PipelineManagement #SalesExecution

#ModernSelling #Prospecting #SalesEnablement #LinkedInSelling #FollowUpStrategy

https://www.youtube.com/@Steve-Victor