1. Building and establishing trust and rapport with your customers is essential for successful sales. Be honest, transparent, and genuine in your interactions with customers, and always follow through on your promises.

2. In order to effectively sell to a customer, you need to understand what the customer is looking for and what their needs and wants are. Ask questions and actively listen to your customers in order to get a clear understanding of what they are looking for.

3. Customers are more likely to make a purchase if the customer can see the value in what you are offering. Focus on the benefits of your product or service, rather than just listing its features.

4. Objections from customers are a normal part of the sales process. Listen carefully to the customer's objections and address them directly, rather than ignoring or avoiding them.

5. The importance of actively seeking out and closing sales, rather than waiting for them to come to you. Have a clear plan in place for how you will move the sales process forward and close the deal.

Source: Jeffrey Gitomer

Jeffrey Gitomer is a well-known sales expert, author, and motivational speaker. He has written several best-selling books on sales and customer service, including "The Sales Bible" and "Little Red Book of Selling." Gitomer is known for his practical and straightforward advice on building relationships, improving sales skills, and achieving success in sales.

If you're interested in learning more about Jeffrey Gitomer and his work, you can visit his official website at https://www.gitomer.com.